Singer and Regan's Approaches to Animal Liberation Assignment

Singer and Regan's Approaches to Animal Liberation - Assignment Example Singer makes use of the rights language as shorthand for how we might want to treat other people in his arguments. Instead, singer argues that, when we put the consequences of an act into consideration when judging acts, it will be in order to put the interest of animals, primarily their interested to prevent any suffering, to have the same consideration to the same interest put on humans. That is to say, where one individual suffering either human or non-human is considered equal to that of any other, there is no reason that can justify one to put more weight to one of them. On the other hand, Regan’s approaches concerning animal rights are not driven by the ultimate consequences of the actions. Regan firmly holds the belief that animals are what he is referring as the â€Å"subjects of a life†, for that reason who has the moral rights, and for that reason, their moral rights should not be ignored as such. He argues that animals do have one moral right and even a legal one, and they should not be as anyone’s property. Singers approach of utilitarian means that he is judging the "rightest" of any act by the consequences it attracts. Specifically by the extent that the act tries to bring satisfaction to the things that are affected, maximizing on the pleasures developed and pain minimization. Other forms of utilitarianism do exist such as rule utilitarianism. This rule tries to judge the rightness of any action basing on the usual consequences of whichever the moral rule the act has been practiced. According to Singer’s grounds, he clearly states that there exists no moral ground when an individual fails to give equal consideration of rights that hang to the interests of both non-humans and humans.  

Celebrity Endorsement of Advertisements Boosts Sales and Product Image Research Paper

Celebrity Endorsement of Advertisements Boosts Sales and Product Image - Research Paper Example This claim has been widely accepted in the marketplace, making almost 15% of the advertisement in the US to incorporate this strategy with an estimated $50 billion being spent globally on endorsements and corporate sponsorships (Crutchfield 23). Michael Jordan Endorsement of Nike’s Advertisement Nike is said to have spent over $475 million out of its $1.7 billion annual advertisement budget for the endorsement of athletes for its products (Elberse and Verleun 23). In this paper, focus shifts to how the endorsement of Michael Jordan affected the company’s sales and the company as a whole. Michael Jordan has been in the headlines as one of the most successful athletes according to Kellner, remaining relevant in the media even after his retirement in 1999. His achievements include leading the Chicago Bulls of America to NBA championships in six out the eight seasons when he played for the team which made him be associated with winning and deification of own prowess. Simmer s, Damron-Martinez and Haytko refer a celebrity to that person known for â€Å"well-knowingness.† A celebrity endorser in addition has been defined as that person enjoying public recognition which would be used by such a person, on behalf of consumer products by appearing in advertisements with it (Gunter, Oates and Blades 19).