Coca Cola in India Case Study Example | Topics and Well Written Essays - 500 words

Coca Cola in India - Case Study Example There were also allegations of racial discrimination where African Americans were looked down upon even in decision making. A lawsuit that ensued created a bad reputation for the organisation. In the spirit of fairness and equality at workplace, it is morally bad to discriminate another employee on the basis of race. Children in Belgium became ill after drinking Coke that was bottled at a local place in Antwerp. More cases were reported and this led to the recalling of about 17 million cases of coke. Coca cola’s Kinley water had pesticide residue which was 15 % above the expected level by the European Economic Commission (EEC). Though lower than other beverages, Coca cola decided to remain silent about the issue which is unethical in business practice. Threatening the Center for Science and Environment (CSE) by Coca cola is suspicious in it operations. This is even followed by newspaper adverts warning the customers to review the results of the tests to be conducted. 2. The single most important ethical issue obtained from the facts raised in Coca cola’s case study is marketing of products that are not suitable to be consumed by human beings. Indeed, the tastes conducted showed that Coca cola’s products contain above the average levels of pesticides which are harmful to human health if consumed. The organisation takes advantage of the less stringent regulations of the cool drinks industry and continues to operate like that which is unethical especially when a big multinational company like Coca cola is involved in such kind of practice. Remaining silent after discovering that the products contain some pesticides is tantamount to unethical behaviour in business. 3. The three alternative resolutions to the ethical issues raised in the case study involve recalling the affected batches of the products from the market so as to ensure safety